Intimate portraits of the world’s leading artists will now be available to BA passengers from May 1 as the Tate and British Airways launch Tate channel on BA flights showcasing the best of the modern art world on hundreds of flights this summer. Passengers will be able to follow Grayson Perry, Ed Ruscha and Ai Wei Wei around their studios as they reveal the secrets of their creative processes, take a peek behind-the-scenes at the making of Yayoi Kusama’s polka dot installation for Tate Modern and hear Damien Hirst talk about his previous award-winning exhibitions.
British Airways’ in-flight entertainment manager, Richard D’Cruze, said: “We’re excited to be the first airline to have a dedicated Tate channel, offering our customers more entertainment options than ever before. Recent research we carried out showed that travellers are keen to use their time on board productively. There is definitely a trend to use your flight time to discover something new and different and feel a sense of accomplishment when you step off a plane.”
Tate Modern’s short films have garnered over 7 million views on YouTube already so with BA’s large passenger manifest, the art world will be getting a truly global audience.