With more than 300 new activities on offer, Virgin Holidays experiences aims to transform the average package holiday by allowing customers to curate bespoke trips and attract more independently minded travellers.
The launch initially focusses on travel to North America, enabling holidaymakers to easily explore the country like never before; be it from the window of a helicopter over the Grand Canyon, on horse-back through Central Park or riding a wave on a surfboard in Hawaii.
The experiences have been selected to suit a huge range of tastes and are available in the 15 top locations at launch across North America including; San Francisco, Los Angeles, New York City, Las Vegas, Seattle, Hawaii and Canada.
With independent travel set to exceed package holiday growth by 2020, Virgin Holidays wants to attract more independent-minded travellers and stay ahead of this evolving consumer demand, setting itself in a unique spot in the holiday marketplace.
To mark the launch, the Virgin has launched a new multi-channel marketing campaign. Parts of the flagship V-Room stores nationwide have undergone a Virgin HoliDOs brand refresh, to highlight what you can DO on holiday, with signage overhaul and staff training to help customers understand the benefits of a bespoke holiday.
Joe Thompson, Managing Director of Virgin Holidays, commented: “Holidays are always evolving and so are our customers. Holidaymakers now want to curate their own, bespoke itineraries and to do more with their time away – and broadening our portfolio with more than 300 jaw-dropping new experiences is a step change that will enable us to meet this demand.”
The new experiences can be purchased in-store or via the call-centre, with an estimated 50% of them also bookable online. The tour operator expects almost half of US holidays to have experiences sold as part of the booking by the end of the year.