The home of the “Motown Sound” and Hitsvill USA, the legendary Motown Museum in Detroit, has announced a $50-million-dollar expansion project starting this year. The expansion will create a 50,000 square foot tourist attraction featuring dynamic, interactive exhibits, a state-of-the art performance theatre and recording studios
The new Motown Museum will still be built around the iconic Hitsville U.S.A. house, the building which defined Motown.
Robin R. Terry, Chairwoman and CEO of Motown Museum, said: “Our goal is to bring an expanded Motown Museum to the world, to inspire dreams and serve as an educational resource for global and local communities while creating an international mecca of music and entertainment history. This expanded facility will be an exhilarating national and international tourist destination which will allow us to narrate and celebrate on a much larger scale what the Motown legacy is recognized for: unmatched creative genius that transcends every barrier imaginable by bringing people together from all walks of life to share in that unmistakable Motown Sound.”
With more than 180 number 1 records worldwide, no other record company has produced so many legendary bands and singers or had such an enormous influence on popular culture.
Founded by Berry Gordy, Motown changed America and became one of the most significant musical accomplishments of the 20th century. Motown evolved into a hit factory—transforming young singers and musicians into brilliant performers and superstars.
“When I look back on that magical time in Detroit, I’m reminded of how a company, based on love, fairness and competition, came together to create something special. It was about music and so much more,” said Berry Gordy, Founder of Motown. “It brings me real joy, and I am proud and humbled to know that the inclusive legacy of Motown, and the most talented people who are so near and dear to my heart, will have their stories told in this new Museum.”
When this project is completed, it is hopend the new Museum campus will have a major impact on its Detroit neighborhood, providing employment and serving as an important catalyst for new investment and interest in the area. The new development will also further raise the profile of the city as an international travel destination.
To find out more about the Motown project and Michigan visit: www.michigan.org