Anyone who’s ever wandered past those millionaires’ mansions in Belgravia and wondered what it would be like to live the life can now try it out for a few days courtesy of the Apartments by the Sloane Club. This private members’ establishment has taken over four red-brick buildings off Sloane Square, where they make ritzy studios and apartments available as an alternative to a classic five-star London hotelstay. Of course part of what you pay for at a five-star hotel is the facilities, and the reason these apartments cost somewhat less is that the restaurant, bar and lounges are off-limit to non-members.
But the art deco-tstyle accommodation is ultra-luxe, and the Poggenpohl kitchen a boon for families travelling with children or the observant who might prefer not to eat out.
And there is room service – the Club will deliver dinner in a hamper if ordered early in the day, as well as a bountiful deli-style breakfast(advise any dietary restrictions on arrival). Even those who don’t order breakfast will find a welcome basket containing mueslis, teas and coffees, and an espresso machine in the kitchen.
One important hotel service that is on offer is a 24-hour concierge who can make restaurant bookings, magic up theatre tickets and organise a car.
And then there’s the shopping, with local merchants including Daylesford Organic, Allegra Hicks and L’Artisan du Chocolat offering discounts. A partnership with Fortnums goes one step further, bringing the store’s milliners, jewellery specialists or perfume experts to the apartment, along with a butler to mix cocktails and create a suitable ambience for browsing.
Other services include a pukka Norland nanny to take care of the kids. It all adds up to a delicious taste of Chelsea life which could be just the thing forLondoners wanting to spoil themselves on a special anniversary as well as aspirational out-of-towners.