Tottenham Court Road has long been London’s design and technology artery, where electronics retailers shake hands with designer furniture emporiums all along its length. The elegant Georgian townhouses and leafy squares of Bloomsbury on one side, the trendy bars cafes and restaurants of West End central on the other. It’s an area where media and advertising types have gathered for years, a sort of breeding ground for blue sky thinking. Tucked in amongst all this creative buzz is the myhotel Bloomsbury, a perfectly positioned boutique hideaway easily in reach of a creative meeting or any of London’s iconic theatres. It even has its own Central Working space, a free thinking fest for creative types yearning for inspiration and good coffee.
Designed by Conran, myhotel Bloomsbury’s 78 guestrooms positively scream trendy with soft pastel colours, black wood furniture and fancy knick knacks dotted about. Generously tall mugs are a welcome addition to the coffee and tea tray and the flat screen TV, iPod dock, free wifi and Anyah eco friendly toiletries round off the room amenities.
For those of you with deeper pockets, the penthouse apartment is highly memorable; a set of twin spacious bedrooms split by a narrow hall leading out to a rooftop balcony overlooking Bloomsbury below.
Downstairs the uber trendy artisan bakery chain Gails’ Kitchen, premiers their first full blown restaurant as the hotel’s food partner. There is a standalone bakery of course, where Gail’s signature crusty San Francisco sour-dough is the uncontested star of the show, but it’s in the restaurant where hotel guests will sample Gail’s Bib Gourmand winning fare. The breakfast included with myhotel Bloomsbury is a continental affair with creamy yoghurt, freshly baked croissants, the bread of course and some very delicious coffee.
The myhotel Bloomsbury with its two sister properties, one in Chelsea , the other in Brighton all equally ranked for trendiness as far as locations go, ticks almost all the boxes you would need in for a modern central London boutique hotel. However, Its emphasis on trendy perhaps dilutes the friendly and personal approach a boutique concept offers. Not so much a criticism just an observation.
More troubling for me were the loud creaking floorboards in my room and the people moving about in the room above me until the wee early hours. A symptom perhaps of the building’s Georgian architecture, but still something Conran should have addressed.
myhotels 48 Hours in London package
2 nights with breakfast and one lunch or dinner at Gail’s from £360 based on 2 people sharing a standard double room
Tel:: +44 (0)20 3 004 6000