The new film has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
Here is the shortened director’s cut from the new safety video. In a characteristic section at the end of the video, Rowan Atkinson makes a hash of looking for loose change to put in a Flying Start envelope for a donation to Comic Relief.
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
Take a look at some outtakes from the new safety video.