Ryanair gives lift off to electronic devices

06/02/2014 by .

Ryanair, one Europe’s budget airlines, has given the green light to passengers who want to keep their electronic devices on for the whole fight. From today, passengers on all Ryanair flights can use their PEDs (including tablets, smartphones, e-readers and MP3 players) for the entire duration of their flight, once these devices are switched to ‘flight mode’ and all safety demos/briefings are observed.

This is the latest customer initiative introduced by Ryanair as it continues to improve its customer service in the wake of fierce competition, and follows the recent roll out of allocated seating for all customers, a move which brought easyJet’s business model ever closer to the mainstream carriers when the airline introduced it last year.

Ryanair’s Robin Kiely commented:

“Ryanair customers can now use their personal electronic devices at all stages of their flight, while they enjoy their allocated seats, our low fares and on-time arrivals. The IAA is one of the first regulatory authorities in the world to approve this measure and we wish to commend them for their initiative. We are working hard to improve our service to all customers and today’s PED approval is the latest in a series of changes which we know our customers will love.”

Just recently Ryanair has introduced a wave of customer friendly initiatives to improve its image with customers including extra baggage allowances and friendlier website engagement.

This latest move follows the relaxation of regulations on the use of in flight electronic devices in December 2013. Currently no calls can be made during take off and landing but as long as devices have a flight mode enabled they can remain on from gate to gate.

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