Crowne Plaza in fitness makeover for business travellers

30/10/2013 by .

The business travel market is a fiercely competitive sector in hospitality and to succeed, a hotel needs to be in really great shape to meet the demands of business guests. It is one thing to call yourself a “business hotel” but the reality is many just fail to live up to the billing.

Crowne Plaza, one of the premium brands within the  IHG portfolio,  is piloting a new initiative in its London, Rome and Brussels Airport properties to seriously woo international business travellers. The pilots are aimed at giving the business guest a complete package of support throughout their stay, from fitness and fresh menus through to an office away from home.

Energy Essentials ensures fitness fanatics have run stations as a starting point to explore the city giving them complimentary water and fruit,  towels and route maps and snack boxes for energy on the go throughout the day. There are four jogging routes around London, curated in collaboration with, and led by, former Olympian and well being expert Tim Weeks to inspire guests to achieve a personal goal and boost productivity levels. By working with Weeks to get guests running, Crowne Plaza is taking the chore out of exercise in a bid to boost well-being and energy.Tim Weeks for Crowne Plaza (1)

Fast and Fresh is a freshly prepared menu of healthy and productive dishes available 24 hours a day and delivered within 20 minutes.

Breakfast Boxes: Customised breakfast boxes to cater for all needs – deli, patisserie, muesli. Either in room or on the go.

Completely Connected:  an in-room solution to business travellers’ connection needs with desk adapters to charge up to 3 devices and secured wifi and printing anywhere in the hotel.

TripReporter caught up with Anthony Warrall, General Manager of Crowne Plaza London – City who is quick to point out: “This is a serious pilot aimed at convincing business travellers we understand their needs through the research we have undertaken from over 6,000 business people and have adapted as a result. This is not simply a marketing exercise – our team members have engaged with this initiative, they all understand how important these services are to guests and will respond accordingly.”

Anthony speaks passionately about providing a level of comfort and service which Crowne Plaza is perhaps not necessarily associated with.

“We want our guests to enjoy our facilities and use them to their advantage. Everything from linen thread count to scented pillow sprays. If it means a restful sleep and productive work then we have done our job.”

For more details go to: www.ihg.com/crowneplaza

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